We’re a new LA-made & based not so basics label that savors a neutral palette and clean aesthetic.

The Basics:

We like to drop our styles irregularly in only Black, White and the best shade of Beige all designed to mix n’ match. These aren’t your average basics, each piece is meticulously designed to flatter every body with close attention to garment construction, styles lines, straps, pockets and all embellishments/findings. Our line is ethically produced in a downtown LA factory with domestically knitted fabric, dyed to perfection & chosen specifically to optimize the design. Our fabrics are mostly organic and we only produce in small batches so that we are not wasting natures vulnerable resources in the making/washing/rinsing stages as well as creating too many items that may end up in landfills.

Our goal is to keep you feeling comfortable & confident from day to night in clothing that has longevity in terms of style and construction.